Blog, podcast or vlog? What do readers want?

I love polls.

I love the idea of running a poll to discover what makes people click on a piece of content, so that’s exactly what I did earlier this month on my Facebook page.

Blog, podcast or vlog, content

In a question aimed at both fellow bloggers and readers, I queried what is their preferred form of accessing content online. The options I gave were:

  1. Reading
  2. Podcasts
  3. Vlogs/ Videos

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As you can see, out of the 65 people who responded, a whopping 98% admitted to reading being their most favourite form of receiving content. 39% ย of the ones surveyed followed it up with videos being their next best format. Only 25% admitted that they liked podcasts.

This is more than a bit gratifying, to be honest. For one thing, it’s perfect for my comfort level. I like to write,because it allows me time to think and craft my post with deliberation.

For another, it means that reading isn’t dead, as people would have us believe. True, the attention span may have dwindled from say, a full-length novel to bite-sized portions of relevant information. But, hey, we’re still reading!

Most importantly, I think it takes a certain amount of self-confidence to carry off a podcast or Vlog with aplomb and I’m in awe of those who do it with such ease; notable among them are the food bloggers and blogging gurus in my circle!

On a personal note, I’ve always loved to read, much before the advent of the Net so find myself drawn to reading, every single time. I did dabble a bit in listening to podcasts but none of them were fascinating enough for me to hold my interest. As for videos, they have to be for a very specific niche, say, recipes or DIY, if I have to check out vlogs.

Would I ever do a podcast or a Vlog? Hard to say. Plus, never say never. I’d have to eat my words and that’s an uncomfortable feeling!

So, what does this mean for you, as a blogger or a reader?

Do you find this true of your niche or your content preferences too?

I’d love to hear in the comments.

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25 thoughts on “Blog, podcast or vlog? What do readers want?

    1. Ha, I know what you mean. As much as I am comfortable with public speaking, I am not quite that okay with videos. I’m supremely conscious of the camera being on me. I still think reading is a sustainable concept for a long, long time to come ๐Ÿ™‚

  1. For me, Writing is always better than Video or podcast. It doesn’t make me run to find a peaceful place to record. Thanks to my toddler. Sometimes, your Niche demands it-like Its good to see a Recipe than to read.

    1. Yes exactly, the niche is very representative in this case. I do prefer to read recipes too, by the way. I can read a few steps, process it and then come back to check the rest ๐Ÿ™‚

  2. Great minds think alike. ๐Ÿ˜€ I had conducted a similar poll on twitter – a month back, I think, but for book reviews. Same results. ๐Ÿ™‚ Thankfully!

    But as an audience- I love vlogs as much as I love blogs. I am a big YouTube addict. As far as podcasts go, I think it is a matter of time, because I am mostly only listening to the videos anyway, as I am always multitasking while they are on. So, it is essentially the audio I consume.
    Shantala recently penned this post The many screen adaptations of Pride and PrejudiceMy Profile

    1. I can’t watch Youtube videos beyond a certain time limit. Maybe I am growing old ๐Ÿ˜‰ But I do access for specific recipes or DIY. Audio I just CAN’T! Husband loves audio books and podcasts though, so it’s down to individual preference, I suppose.

  3. Reading blogs is what nudged me to start my own blog. And even though I don’t get enough time to read blogs (silent hint: Very lazy), I thoroughly enjoy the experience of reading a blog post. Specially the ones written with a great concept, and brilliant execution.

    As for vlogs, I only like the ones by Lilly Singh aka Superwoman. And then I’m forced to watch the recipe ones with mom when I’m waiting for my turn to use the PC ๐Ÿ˜€

  4. As Rachna mentioned, we bloggers are into reading blogs but a lot of my non-blogging friends and colleagues are into podcasts and Vlogs and they dont read blogs at all. I personally prefer blogs and check out videos for recipes a lot.

    1. I guess it depends on our respective circles. Most of the non-bloggers in my friend circle prefer to read over Vlogs/podcasts. I guess it also depends on the nature of the content.

  5. Thank god people like to read more because I would be very bad at vlog or podcasts..being read gives me satisfaction and thus I’m actually relieved!

    1. You and me both. I got so nervous doing that video interview last month, despite being comfortable in front of an audience for years before I quit work ๐Ÿ˜€

  6. I think the poll could also be skewed towards reading because most of those who responded were bloggers. ๐Ÿ™‚ In real life, most of my friends and colleagues just do not read online articles except for news or something that may be shared by their friends. Short videos are preferred.

    1. I actually went back and counted the number of bloggers who responded after reading your comment ๐Ÿ™‚ Turns out it is slightly more than 50%. Which means, at least in my circle, the ones who responded, readers and bloggers, still prefer reading over other forms. Plus, if you think about it, it really depends on a couple of other parameters too: the nature of the content as well as the demographic. Almost everyone who responded to the question was above 30, barring a few. So I suppose depending on the generation, our preferences change as well. A friend called me today to ask for an email subscription option to read my blog as she is not otherwise on social media ๐Ÿ˜€

  7. Hmm… that’s heartening. The results might have something to do with the fact that some people (like me) are just slow in taking to new technology – vlogs and podcasting being relative new on the scene.

    1. Very true. Then again, I am reasonably tech savvy and still prefer reading, so go figure ๐Ÿ˜‰ Let’s give the podcasts and vlogs a chance though ๐Ÿ™‚

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