We all need a break, especially if we’re working in the digital space. Sometimes, blogging can become a bit overwhelming, what with the need to comment, follow up, reply and create fresh content. But, what if you took a blogging break? It’s not so bad. I’ve done it many times in the last 10 years.
As much as I love blogging and working on a schedule, I equally cherish my down time. Sometimes, though, we fall in that valley between intense blogging and languishing. We don’t want to actively blog but we wouldn’t mind doing something related to blogging, just to keep us going.
For the last month or so, I’ve been very sporadic with my blogging routine. I blog if I feel like it and haven’t even worked on an active promotion strategy, to be honest. For one thing, I was getting daily traffic anyway (thank you, Pinterest and Tailwind!) and for another, this gave me the much-needed time off to focus on things like blog maintenance, while I lounge on the couch of my mom’s home.
So, today, I am going to share what I do in my off-time from active blogging. In fact, I fell in love with this part so much that I’ve now worked it into my overall blog and social media weekly calendar. (Blame my ‘organised being’ for that!)
Fix old posts:
A lot of us created content way before we went self-hosted. Some of it was niche-specific,some of it was ramblings, some of it was great content but not optimised for search. So, do an SEO overhaul. Search for relevant key words on Pinterest and Ubersuggest.com and figure out how you can make this content more evergreen.
Is a post dated and not relevant to users over time? No problem. Go back and fix the grammar or the syntax and see how it looks now.
Don’t find anything to fix? Add some relevant internal links to other posts on the blog. This is great for getting fresh eyes on old content.
Add New Images
I love this part! I have tons of old posts that have TERRIBLE images or the ones with the Shutterstock overlay. Thanks to the free image resource library I put together, I can now find better and more high-quality images at the click of a button. I add those and see how the post performs. Most often, it’s always a good change.
*Tip: Always add at least one vertical, Pinterest-sized image if you’re keen on consistent traffic. I guarantee this works!
Schedule old content
If you haven’t checked out the power of Buffer, you don’t know what you’re missing! Buffer is a scheduling tool that allows you to share and re-share your content on different social media platforms. On the free plan, you can link up to 3 social media accounts and share up to 10 updates in a day.
I’m on the paid plan of Buffer and I get to link up to 10 profiles, get social media analytics and insights and schedule high performing tweets with minor modifications.
At the beginning of the day, schedule out top-performing posts as well as updated content to gain more visibility and get it before a new audience. I do this with Tailwind for Pinterest and Buffer for all my other profiles. So even if you aren’t blogging, your blog still gets views, comments and engagement. Win-win, am I right?
Overhaul your blog/social media profiles
Do an audit of your social media profiles. Have you learnt something new? A fresh skill? Perhaps added a feather or an award to your cap? Great! Add that to the bio. Some social media handles look fantastic with the right emoticons and the correct keywords. Update your ‘About Me’, ‘Work with me’, ‘FAQ pages‘. Find out the best practices and work on your profiles. Breathe new life into them.
Research your interests
One of the best things I did when I started working on Pinterest back in September 2017 was tons of research. I grabbed every article I could find on Pinterest, Tailwind, Boardbooster, manual pinning, scheduled pinning and more and added them to my bookmarks folder on the Pocket App. Every day, I’d sit and read the posts, watch the videos, make notes and keep testing strategies to figure out what worked and what didn’t. As a learner, nothing makes me happier.
Currently, I am focusing on e-mail marketing strategies and absolutely loving it!
Do any one or all 5 of these things when you’re on a blogging break and tell me how you feel at the end of it. You’d be raring to get back to blogging with a fresh and renewed sense of purpose.
Also, tell me. What do you do on a blogging break?
*Hint: There is no wrong answer.