How I’m Completely Changing My Approach to Blogging

September 2020 will go down as being one of the most memorable months ever as a blogger.

All of the things below have helped me with a classic shift in my approach to blogging.

Inclusion in my favourite blogging bundle

I woke up to this news in early August; that I’d been picked to have one of my e-books feature in my favourite blogging bundle, Ultimate Bundles’ The Genius Bloggers’ Toolkit.

This was something I had dreamed of back in 2018 when I first heard about the bundle. To actually see it come true was overwhelming!

The bundle finally launched earlier this week (September 21st) and the sale lasts till next Monday, September 28th.

Check it out if it interests you.

*I have written a more detailed post outlining the key points in the bundle here.

A Chat with Meera Kothand

Today, I am the happiest I have been since I began my entrepreneurial journey in March 2018.

Because I connected over video with one of my favourite blogging idols, Meera Kothand, in my Facebook group.

In a session lasting just a little under an hour, she was the most forthcoming, honest and energising person I’ve had the pleasure to interact with, in the business blogging space.

Both before and after the session, Meera and I had a private catch up where she shared some excellent tips on understanding your audience, working on content and staying on your chosen path.

Blogging without Social Media

The session with Meera also came close on the heels of my post published on my other blog where I said it is possible to blog without social media.

I’ve been toying with the idea of letting go of my active digital presence on social media for a while now and today’s session only helped to cement that further.

To that end, last week, I started with cleaning up my personal Facebook profile. It started with deleting over 25 albums of photos and videos I’ve uploaded.

Apart from that there are still close to 800 photos I’ve uploaded which need to be deleted one by one. Painful, but I’m spacing it out so I should get this done by October.

I’ll probably retain the handles on Twitter and my Facebook page, but active posting will reduce drastically.

Instagram and my private Facebook Group are where my audience find and engage with me, so that’s where my focus will be; more in the group than on Instagram though.

While I do enjoy Instagram, it also does take up a reasonable chunk of my time. Scaling back on posting everyday is probably a good place to start.

In the long run though, I am hoping to move completely away from social media and focus solely on my blogs and my e-mail list, since that is where the actual engagement is active and genuine.

*As an important change, on this blog, I’ve completely done away with the sidebar, if you noticed.

I chose the full width layout because I want the focus to be on the content. I am hoping to do the same thing with my main blog once I decide to stop using ads on that platform.

Shows that Made a Difference

In September, I watched ‘The Social Dilemma’ as well as ‘The Great Hack’ on Netflix.

Watching them gave me deep insights into areas that I already knew and was aware of: that we are all just products in the social media landscape and that we have to exercise caution and restraint when we use these platforms.

Simple tips that will help? I covered them in a Twitter thread here:

Reading More

I confess I’ve been wary of talking about this online because I’m scared of jinxing it, but my reading mojo is back!

Since July I’ve read 18 books and I am beyond delighted.

What this has helped with (apart from releasing a ton of stress) is finding way more time for myself and my family on a regular basis.

That way, when I actually work on my blog daily, I do it with a whole lot of energy and zero guilt.

Changing my Approach to Blogging

Today’s session with Meera, as I mentioned earlier, gave me an important insight thanks to one thing she mentioned before we began the session:

It’s nice to put a face and a voice to the person who’s been in touch with me for the last 3 years.- Meera

That’s when it hit me!

Network building through e-mail is very useful because you’re cutting out the noise from social media.

These people are my community and my strength.

Some of these connections have also grown into friendships offline.

But, here’s the thing.

  1. Network building through social media is very time consuming and puts a great deal of strain on your time and attention.

2. It also places a great deal of expectations on bloggers, whether we admit it or not.

We are expected to support one another by visiting blogs, sharing one another’s content, leaving comments on Instagram posts and engaging on Twitter.

While there isn’t anything wrong with this, by itself, and it’s something that new bloggers can use as a way to network, over time, this becomes very difficult to maintain consistently.

For one thing we may have to visit blogs which don’t really strike a chord with us anymore. This does not reflect on the blog we’re visiting; mind you.

It just means our focus has changed, as a blogger and our commitments have changed as well.

3. Social media interactions can very easily be mistaken

I’ve found this to be particularly true in the last few months when things I’ve said or done online have turned people off or rubbed them the wrong way; people I’ve considered very good friends.

I don’t know how to address this issue because it becomes awkward, so I’ve taken a rather large step back from social media interactions in general.

On the other hand, my interactions with my email list and my free Facebook group (which are technically private and made up of my niche audience) have consistently grown and become stronger.

It makes sense to invest my energy where it actually matters, doesn’t it?

In other words, public social media has very little appeal for me anymore. I don’t have the bandwidth to explain myself or my actions to people on a public forum.

I still read blogs by my favourite writers, but I subscribe to them via my Feedly RSS reader instead of finding them via social media.


Honestly, this is completely up to you.

If you find comfort and joy in the way you are approaching blogging, I say, go for it and don’t change a thing.

But if, at any point of time, you find the process becoming either weary or anxiety-inducing, take a step back and evaluate what will make you happy as a blogger.

Remember, blogging (even as a business) should be something that you look forward to, every single day.

If you don’t, then it’s time to examine why you’re blogging at all 🙂

What’s your take on the topic? I’d love to hear your comments.

13 thoughts on “How I’m Completely Changing My Approach to Blogging

  1. I so understand this. I have been trying to be at so many places at the same times and losing the fire often enough. Since then I have cut back and I mostly doing a weekly scheduling of social posts and focusing on the blog, which by itself has been hard for me.

    I am glad you took this decision and I hope to read more about blogging from you.

  2. Oh I agree that social media has its uses. But focusing on other avenues has proved to be more resilient in the long run: SEO/Email List/Pinterest in particular.

  3. Thanks, Rachna for all the good wishes. Very kind of you!

    Regarding social media interactions, I don’t reach out to clarify anything anymore; not even with good friends. It’s honestly not a good use of my time or energy. That’s what I’ve realised.

    Maybe in a few weeks or months things will blow over. In the meantime, I will work on what makes me happy and keeps me sane.

  4. Thanks a ton, Shalz and I wish you all the luck with your own blog. We become so much happier when we focus on what matters instead of all the frills and edges 🙂

  5. Thanks a lot, Raj. It’s been a wonderful September 🙂 Delighted to have my reading mojo back!

    I love that you’re in the space of learning- no better place to be!

  6. Congratz again on your inclusion in the toolkit. It’s a huge milestone and I know you have worked very hard for this. I love how your business is flourishing and I hope it keeps moving in the same direction.
    I love how organized you are in your thoughts towards blogging. Glad you got your reading mojo back. I have shifted my focus more towards learning. It was a hard decision to pick one out of my many favorite activities but given life and priorities, I am trying to utilize my time investing in something that will give more meaning to my life and actions.

  7. Thank you so much, Ishieta!

    I know what you mean about not enjoying being online. That’s precisely why you would find joy focusing on more SEO or Pinterest based content where you create work that your audience will find great value in, specifically.

    I do hope this post has inspired you to look at your own blogging approach through a different lens. We must all enjoy blogging 🙂

  8. Congrats again on the inclusion Shy 🙂 Since I am already one of your students, I know the kit folks are in for a treat!

    I have realized that since I do not enjoy being online or out-there so very much, most of the hacks for successful blogging are kinda failing with me. and somewhere, that has eaten into my joy of writing. It feels almost like a failure.

    Reading your journey, has me reevaluating my own approach and expectations and even hopes from my blogs and myself.

  9. Hearty congrats on being a part of the bundle Shy – TBH I never realized its potential despite subscribing to it in 2018 after reading your post. I guess I will never be a commercial blogger and this will be a hobby above everything else.

    I hear you on the social media platforms and somehow thats what I have been doing too – I have lagged behind a lot in posting on Instagram since a month now and been cleaning up my personal FB page of albums and videos. Its painful to delete one by one and is a slow process. Concentrating more on my blog page there than the personal page.

    Twitter too I have limited my time on it to just posting about the blog.

    Reading this post has given me great hope to be able to do away or do only as much as I want on SM and still be able to blog and get an audience. Like you said, SM is very time consuming and also personally I am bored of it now.

    All the best with your efforts and yes the blog looks a lot cleaner minus the side bar! 🙂

  10. Congratulations on the inclusion in your bundle. I am sure you will reach out to many in your target audience through this. I did watch Social Dilemma with the kids. I loved the freewheeling conversations that it led to and the consciousness that it brought in a lot of us about how we use social media. I am happy that you have charted a path that works for you. And as you mentioned each one of us has to figure out how, why and how much to be there on each platform. Whatever it is, I hope it gives you the peace and happiness that you are looking for. I totally agree that our approaches to blogging have changed a lot since the time we started. I hardly even write anything on the parenting blog.

    I know social media is a place where sometimes what we say can be really misconstrued. But luckily we are not celebs who are trolled incessantly. 🙂 Beyond that if someone has a problem with what we write or jumps to their own conclusions for what we have written, then it is not a problem for us but for that person. I would assume that good friends would have the wisdom to know otherwise and to reach out in case of any misunderstanding. Rest must not affect us, no?

    Either which way, each of us must do what we do with a well thought out approach and in tune with what works for our goals. Wish you all the best with your goals. I know you will rock them! Good luck.

  11. I know I want to leave most of our popular social media formats… having to share the blogposts on these platforms to get readers is right now one of the key reasons I would say I am still on Facebook and Twitter.

    You’ve raised many interesting points here – I have been very lax especially in building up an email newsletter list over the years

  12. Do think it over and do whatever works best for you, Suhasini. Ultimately, I’ve realised that we must do whatever makes our soul happy. Thanks very much for reading and your share on Twitter.

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