Sponsored Posts: What bloggers & brands should know

Sponsored Posts: What bloggers & brands should know

If you’ve been blogging for a while then you’re probably familiar with the term ‘Sponsored Posts’. To put it simply, it’s an understanding between a brand and a blogger, where the latter writes a post for the former, based on agreed upon conditions that are mutually acceptable. The brand then pays the blogger for the effort.

In today’s post, we’ll look at this topic from the bloggers’ perspective and also talk¬†about what brands should do in the blogger-brand relationship. As a part of this exercise, I’ve also spoken to some bloggers who write these posts and shared their thoughts on the subject.

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5 Things to check before you Publish a Blog Post

We write. We publish. We wait for comments. Sounds familiar? It should.

Ah, but if there’s one thing I have learnt in the last few years of blogging, it’s that there are some cardinal rules to follow before your keyboard-happy finger taps that ‘Publish’ button. So, here are ¬†(at least) 5 things you must check before you let the world read your post.

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