If you’ve been blogging for a while then you’re probably familiar with the term ‘Sponsored Posts’. To put it simply, it’s an understanding between a brand and a blogger, where the latter writes a post for the former, based on agreed upon conditions that are mutually acceptable. The brand then pays the blogger for the effort.
In today’s post, we’ll look at this topic from the bloggers’ perspective and also talk about what brands should do in the blogger-brand relationship. As a part of this exercise, I’ve also spoken to some bloggers who write these posts and shared their thoughts on the subject.