The phone rang one Thursday afternoon and the voice on the other end asked, ‘Do you suffer from hair thinning?’ I gulped, gasped and choked back tears and nodded. Then, realising they couldn’t see me nodding, I sighed and answered, ‘Yes, how did you know?’
As it turns out, they didn’t, but if you are a woman living in a metropolitan city and constantly exposed to pollution, dust, stress and bad water, there’s a high chance that you suffer from hair fall and thinning of lovely locks. To be fair, my locks have always been rather straggly and they’ve become progressively thinner thanks to all the factors mentioned above.
Blog Adda invited me to attend the #NioxinNowInIndia event at the Bodycraft Spa and Salon in Koramangala, along with 11 other bloggers last weekend. This was my second event with Blog Adda, the first one being the launch of the Tata Zest in Goa, last July. I shuffled my feet and declined at first, saying I didn’t know the first thing about beauty or blogging about it, but they brushed my reservations aside and said, ‘We just need people who are having thinning hair, as we believe this product can help you and more like you.’
So, it happened that on Saturday morning, I set out, braving Bangalore’s horrendous traffic and made my way to the venue well in time to listen to the Nioxin specialists tell me all about the revolutionary product that is taking the hair care market by storm. Walking in the door, we met the fellow bloggers who would be part of the event and started getting to know one another.
The event began with a quick tour of the Bodycraft Salon, followed by a presentation by the Nioxin Team, led by Daisy and a review of Nioxin from Swati Gupta who runs Bodycraft, Bangalore.
Here’s a quick overview of what we understood from the presentation:
- Nioxin is a three-pronged approach towards tackling thinning hair, akin to your skin care regimen that includes a cleanser for your hair, a revitaliser and a scalp treatment solution.
- Nioxin is geared towards women’s hair thinning troubles. Broadly speaking, thinning is categorised into normal/natural thinning vs noticeably thinning hair. I fall into the former category.
- The product was actually designed by a mother who found that hair thinning was an alarming side effect post delivery and decided to do something about it.
- It is not an over-the-counter product. Nioxin believes that each individual’s hair is different and requires a personal consultation with a specialist to determine genetic factors, stress, medication and other stimuli that may cause hair thinning. After the consultation, a hair care regimen is advised to the customer.
Post the presentation, it was time for the treatment to begin. Each blogger present was given a one-on-one consultation with a Nioxin specialist to determine which of the six treatment variants would work for her hair. As it turned out, mine was a Type 5: Normal Thinning hair.
The specialist sat me down and asked me questions ranging from my hair care regimen and genetic factors to stress and medication aspects that may influence the texture and density of my hair. After this, I was shown a microscopic sample of my scalp which showed exactly how thin the strands of my hair can be. That was a bit scary and no, don’t worry, I won’t show you pictures of that. 😉
This was followed by a Derma Cooling treatment which is an in-salon treatment only. This must be done once in 30-45 days by a Nioxin specialist.
Post this, we go through the 3-step process I have mentioned before: Cleansing, revitalising and scalp treatment. The stylist applies the cleanser, leaves it on for 3 to 5 minutes, washes it off and applies the scalp revitaliser for 3 minutes and finally uses the scalp treatment solution to help the hair set and enrich the roots.
So, this was me at the beginning of the event
Here I am having the Derma- Cool treatment
Enjoying the salon experience
And eh volia! The makeover is complete 😉
I felt an absolute sense of lightness at the end of the entire treatment. My hair felt lighter, I mean. I just hope that doesn’t imply I lost more hair though! Just kidding. You got to admit, I don’t look too bad in the ‘After’ photo, eh? 😉
What I enjoyed:
The pampering! But, of course, am I right? We all love being taken care of and having someone treat you to an afternoon at the salon is great to experience!
The tour of the salon. Trust me, I am not much of a spa and salon person but the Bodycraft Spa can change my mind. Just the view of the rooms and the layout is enough to make me consider a monthly salon budget. 😉
The networking. I always love to meet fellow bloggers and find out what makes them click and the passion which drives them to blog and this time was no exception. It was a veritable pleasure meeting my old favourites, Soumya Prasad and Vidya Sury as well as connecting with Manasa, Rumana and PariKnitha who blew me away with their down-to-earth demeanour and sunny smiles.
Things I would have liked more:
As much as I enjoyed the experience, I must admit that there were a few things lacking as far as the overall event was concerned. The Nioxin Team seemed a bit disorganised in terms of the actual presentation and waited an inordinate amount of time for one person to arrive. As a consequence, what could have been a 45-minute demo went on for an hour and a half!
The event was scheduled to begin at 12:30. As always, Indian Stretchable Time was applicable with most people. While most of us arrived on the dot and even early, the event itself began only at 1:10 pm. The length of the presentation ensured that the lunch was pushed till 3 pm! Blog Adda, this could have been handled better. That surely made most of us more interested in the food than the hair treatment.
With 12 bloggers on hand and assuming that each person’s treatment from start to finish takes an average of 20 minutes, it would have made sense to have more Nioxin stylists on hand to do the needful. Sadly, with only 3 people available, it was a long wait for most of us. What was even more surprising was that the specialists were not working in tandem, but in sequence.
Having said that, the significant advantage of this was that I got to network with a few new bloggers, let my hair down (literally!) and also managed to get some personal pampering done.
Now to wait and see how the Nioxin month-long regimen plays out as I try the product given on myself. Yes, the review of that will be up in a month’s time. Watch this space!
“You can try and experience #NioxinNowIndia at your nearest salon.
This activity is in association with BlogAdda.com”
I was invited to the product launch of Nioxin
and was asked for an honest review of the experience.